Better platform UX through research and competitive insights

Modernizing and integrating product experiences for next-generation cloud services
Competitive ResearchConcept ValidationPrototypingUX DesignUser Research


With dozens of SaaS development management tools in their portfolio, Oracle set on a path to build a comprehensive platform to integrate and manage those tools for a variety of user types. Keys to building a compelling solution included a better understanding of competitive landscapes and user needs. Oracle partnered with Proximity Lab to conduct in-depth analyses of leading development tools, interview Oracle’s target customers, and ultimately partner with their design team to conceptualize a best-in-class user experience for building, deploying, and managing web applications.

Built on a foundation of persona development and refinement, user flows, and day-in-the-life-of scenarios, we worked with product teams to envision a unified experience for platform-as-a-service (PaaS) offerings.
Competitive Research
Concept Validation
UX Design
User Research
The foundation for our work with Oracle began with research that uncovered crucial user needs and the evolving complexity of markets. Rich personas, realistic day-in-the-life-of scenarios, and vetted flows then helped focus designers so that they could build and test creative, intuitive, and captivating experiences.