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STARTUPS

A Model Approach: Optimizing 3D Design

Enabling users to produce lighter, stronger, manufacturing-ready products

With the launch date for its product rapidly approaching, Frustum needed a partner to help develop the user interface for an application that created optimized, manufacturing-ready 3D designs. Proximity Lab, building off stakeholder and market research, collaborated with the Frustum engineering and marketing teams to create a best-in-class, approachable UI that allows users to tap into the underlying power of the software.

Generate the Most Efficient Designs

UI Leveraging AI for Design Efficiency

Frustum faced two challenges: meeting a launch date just months away, and creating an intuitive interface that would let its users access all the power of the product without overwhelming them with complex features and functions.

Proximity Lab’s experience helping companies create striking designs combined with our rapid, iterative and collaborative processes helped Frustum feel confident that its goals could be met.

Research, Collaboration and Iterative Design

Research, Collaboration and Iterative Design

Proximity Lab interviewed company stakeholders and reviewed competitive products in the CAD and related markets, resulting in lightweight user personas that guided evolving designs.

Working closely with the Frustum engineering and marketing teams, we evolved UX and UI designs from wireframes to a production-ready, best-in-class interface. In the process, we helped the engineering and executive teams identify areas to improve and additional features to add.

Result: Streamlined Product Design for Accelerated Launch

Proximity Lab accelerated Frustum’s product development, ensuring that the solution would launch on time and stand out in the market. The result? Engineers are saving time using Frustum’s GENERATE to manufacture more efficient, lighter, and stronger products.

Result: A Fast Project that Creates Faster Design Output