A model approach: optimizing 3D design

Enabling users to produce lighter, stronger,
manufacturing-ready products
Competitive ResearchPrototypingUX DesignVisual Design


With the launch date for its product rapidly approaching, Frustum needed a partner to help develop the user interface for an application that created optimized, manufacturing-ready 3D designs without overwhelming users with complex features and functions. Proximity Lab collaborated with Frustum engineering and marketing teams to create a best in class, approachable UI that allows users to tap into the underlying power of the software.

Proximity Lab interviewed stakeholders and researched competitive products in the CAD and related markets, resulting in lightweight users personas that guided evolving designs. We evolved the UX and UI designs from wireframes to a production-ready, intuitive interface, helping the team to identify areas to improve and additional features to add.
Competitive Research
UX Design
Visual Design
Proximity Lab accelerated Frustum’s product development, ensuring the solution would launch on time and stand out in the market. The result? Engineers are saving time using Frustum’s GENERATE to manufacture more efficient, lighter and stronger products.