The Jobs to be Done Playbook: A Conversation with Jim Kalbach
In this 1-hour session, we talked with “The Jobs to Be Done Playbook’ author, Jim Kalbach of Mural to dig into what the Jobs to be Done framework is and how it can drive innovation efforts and predict adoption by flipping the perspective from the solution to the problem of what an individual is trying to get done.
Key Topics
- How the JTBD framework drives innovation by shifting the focus to the problem versus the solution
- How to talk about the objectives of individuals without talking about the product
- Why using this technique can provide a perspective on what factors might increase adoption later on
What's Next
This event is the fourth session in a discussion series that explores the topic from the perspectives of design leaders, product strategists and product designers. If you have suggestions for topics, speakers, or questions please send them to hello@proximitylab.com.
In this 1-hour session, we talked with “The Jobs to Be Done Playbook’ author, Jim Kalbach of Mural to dig into what the Jobs to be Done framework is and how it can drive innovation efforts and predict adoption by flipping the perspective from the solution to the problem of what an individual is trying to get done.
Key Topics
- How the JTBD framework drives innovation by shifting the focus to the problem versus the solution
- How to talk about the objectives of individuals without talking about the product
- Why using this technique can provide a perspective on what factors might increase adoption later on
What's Next
This event is the fourth session in a discussion series that explores the topic from the perspectives of design leaders, product strategists and product designers. If you have suggestions for topics, speakers, or questions please send them to hello@proximitylab.com.
