SolutioN: AI STRATEGY

Turn AI Pressure Into Strategic Advantage

We help product leaders cut through the pressure to “do something with AI” by pinpointing where it truly adds value balancing user needs, business goals, and technical realities.

When AI potential meets real-world hesitation

The rush to add AI often leads to missteps. Teams identify pain points, assume AI is the answer, and build features that stall in adoption. What’s missing is user insight. Even if the business case is clear, users may hesitate because:

Lack of Trust - Users don’t fully trust AI-generated outputs

Compliance Concerns - Legal and compliance questions remain unanswered

Poor fit - “One-size-fits-all” AI doesn’t meet different levels of sophistication

Unclear Value - Users can’t see how AI directly improves their role or workflow

The Risk: Wasted investment, stalled adoption, and lost momentum.

How We Can Help

Organizations feel pressure to “do something with AI,” but rushing in often leads to flashy solutions that fail to gain traction. Real success comes from knowing where AI truly adds value—solving real user challenges, building trust, and driving measurable impact. We help product leaders at companies like Adobe, Optum, Microsoft, Intel, and CVS cut through the noise to pinpoint where AI belongs—and where it doesn’t.

Comprehensive Engagement

Stakeholder alignment

In-depth user research

Clear synthesis

Strategic roadmap

We partner with your teams to define goals, uncover user perceptions, and identify high-impact AI opportunities, translating insights into a clear, actionable roadmap that balances business value, user needs, and technical realities.

When speed matters, we deliver rapid insights showing where AI fits, and where it doesn’t, giving you clear, user-backed priorities and actionable examples.

Targeted Sprint

Focused research

Quick insights

Targeted recommendations

Strategic roadmap

What We Deliver

Roadmap Strategy

User Research

Targeted Recommendations

Stakeholder Alignment

Turning challenges into measurable wins

Here’s how our user-centric approach transformed a stalled AI feature into a high-value win for a SaaS company serving mid-market marketers.

The Assumption

A SaaS company believed AI-generated templates were the perfect solution to speed up content creation. The assumption was clear: templates took too long to build, and AI could solve that pain point instantly.

The Reality

Marketers didn’t trust the AI, worried about legal issues, and felt the solution didn’t match their teams' sophistication. Adoption stalled completely.

The Pivot

Through user research, we uncovered a different opportunity: role- and industry-specific content recommendations powered by AI. This shift unlocked a more trusted and relevant way for marketers to see value, while aligning with business goals.

The Result

A roadmap shift toward high-value AI features

Increased adoption in a new target segment

Clearer direction for sustainable growth

Outcomes You Can Expect From Our AI Strategy

Find the “value moments” where AI truly matters to users

De-risk your AI roadmap by aligning it with trust and adoption

Increase adoption and differentiation by delivering AI where it counts

Give your teams clarity and confidence on where to invest

What’s on your mind?

104 Congress Street
Suite 304
Portsmouth, NH 03801

1161 Mission Street
San Francisco, CA 94103

info@proximitylab.com
1-855-PROXLAB