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Canine Innovation: From the Whiteboard to the Retail Market

An integrated platform for dog safety, health and happiness

Proximity Lab worked with Wagz to design a feature rich native mobile app and responsive web experience to accompany their connected dog collar. While there were other products on the market that helped dog owners monitor certain aspects of their dog’s life, none had the range of features and capabilities envisioned for the Wagz connected collar.

Indeed, the Wagz collar combines an impressive set of technologies and innovations to advance the health and happiness of dogs and their owners. We led the UX and visual design of the following features and flows:

  • Health and fitness

    - monitoring and trend-based insight into your dog’s activities and health
  • Find my dog

    - GPS-based tracking to help you locate your lost dog
  • Geofencing

    - create dedicated areas for your dog to safely roam with shock-free deterrents
  • Invisible leash

    - helping owners safely walk their dog without a physical leash
  • Bark alerts

    - mobile notifications for excessive barking
  • Smart ID

    - manage display your dog’s vital information on your Wagz collar
Visual Experience

UX & Visual Design

With a physical collar that collects data from multiple sensors, the app offers consumers easy-to-use controls and carefully considered views of their data.

Visual Experience

Branding & Identity

Proximity Lab also helped re-envision the Wagz brand with a logo and style guide that appeals to consumers and offers a platform to enable the company to expand into adjacent markets.

"The Wagz team was blown away by the work by Proximity Lab. While we were originally looking for a UX/UI partner to help improve an app we had in mind to accompany our collar, we ended up with a comprehensive design partner. We couldn’t be happier with the result of our collaboration on this ambitious project."

Testimonial author