Crafting stories and defining product experiences for next-generation cloud services
With the breathtaking pace of cloud service adoption, Oracle saw an opportunity to refresh its diverse portfolio of products. Executives wanted help articulating a modern story and updating critical products, including the central portal for its platform services. Through a series of internal and public-facing projects, Proximity Lab helped the company better understand customer needs and create captivating experiences that redefined expectations.
Built on a foundation of personas, user flows, and day-in-the-life-of scenarios, we worked with product teams to envision a unified experience for platform-as-a-service (PaaS) offerings.
Collaborating with key executives and team leads, we developed stories, art and videos about how Oracle technology will transform a variety of industries.
To design better products, we partnered with application stakeholders to uncover the needs of prospects, dig deeper into customer desires, and analyze competitive tools.
We conducted end-to-end reviews of all major cloud platform providers spanning initial research, pricing and feature comparison, trial signup, the ability to quickly build and deploy a POC, and the account setup and purchase process.
We supported Oracle’s product and design teams by sketching and iterating a variety of features ranging from smart search and role-based dashboards to new workflows that bring siloed services together for distributed enterprise development teams.