Better platform UX through research and competitive insights

Modernizing and integrating product experiences for next-generation cloud services


With dozens of SaaS development management tools in their portfolio, Oracle set on a path to build a comprehensive platform to integrate and manage those tools for a variety of user types. Keys to building a compelling solution included a better understanding of competitive landscapes and user needs. Oracle partnered with Proximity Lab to conduct in-depth analyses of leading development tools, interview Oracle’s target customers, and ultimately partner with their design team to conceptualize a best-in-class user experience for building, deploying, and managing web applications.

Built on a foundation of persona development and refinement, user flows, and day-in-the-life-of scenarios, we worked with product teams to envision a unified experience for platform-as-a-service (PaaS) offerings.
The foundation for our work with Oracle began with research that uncovered crucial user needs and the evolving complexity of markets. Rich personas, realistic day-in-the-life-of scenarios, and vetted flows then helped focus designers so that they could build and test creative, intuitive, and captivating experiences.