INSIGHTS

Better Onboarding: Successfully Welcome New Users & Keep Them Coming Back

Fran Reis
March 19, 2024

In the latest installment of our Design Conversation Series, we had the privilege of hosting Krystal Higgins, an acclaimed leader on product design and the author of “Better Onboarding.” Krystal enlightened us with her expert strategies for crafting onboarding experiences that captivate and retain users. This event, centered around transforming first-time users into loyal customers through engaging onboarding practices, offered a deep dive into the strategies laid out in her influential book.

Key Topics

  • The limitations of front-loaded onboarding instruction and how it can negatively impact engagement and retention
  • Strategies for improving onboarding like treating it as a journey over time and reinforcing guidance throughout product use
  • The importance of integrating onboarding into core product design rather than separate overlays or flows
  • Tactics for understanding user needs like longitudinal research and involving customer support teams
  • Opportunities and challenges with AI for onboarding like personalization and avoiding bad design patterns

 

What's Next

Don’t miss out on future conversations with design leaders in our Design Conversation Series. Follow our LinkedIn for announcements on upcoming events featuring leaders like Tom Greever, discussing his book, “Articulating Design Decisions.” 

We’re always looking to explore new and relevant topics in the UX design and product development sphere. If you have suggestions for speakers or topics you’d find valuable, or if you’d like to share your thoughts on our recent event with Krystal Higgins, we’d love to hear from you.

Reach out at hello@proximitylab.com.

Be sure to follow us on LinkedIn to not miss any updates or insights from future design conversations: www.linkedin.com/company/proximitylab

In the latest installment of our Design Conversation Series, we had the privilege of hosting Krystal Higgins, an acclaimed leader on product design and the author of “Better Onboarding.” Krystal enlightened us with her expert strategies for crafting onboarding experiences that captivate and retain users. This event, centered around transforming first-time users into loyal customers through engaging onboarding practices, offered a deep dive into the strategies laid out in her influential book.

Key Topics

  • The limitations of front-loaded onboarding instruction and how it can negatively impact engagement and retention
  • Strategies for improving onboarding like treating it as a journey over time and reinforcing guidance throughout product use
  • The importance of integrating onboarding into core product design rather than separate overlays or flows
  • Tactics for understanding user needs like longitudinal research and involving customer support teams
  • Opportunities and challenges with AI for onboarding like personalization and avoiding bad design patterns

 

What's Next

Don’t miss out on future conversations with design leaders in our Design Conversation Series. Follow our LinkedIn for announcements on upcoming events featuring leaders like Tom Greever, discussing his book, “Articulating Design Decisions.” 

We’re always looking to explore new and relevant topics in the UX design and product development sphere. If you have suggestions for speakers or topics you’d find valuable, or if you’d like to share your thoughts on our recent event with Krystal Higgins, we’d love to hear from you.

Reach out at hello@proximitylab.com.

Be sure to follow us on LinkedIn to not miss any updates or insights from future design conversations: www.linkedin.com/company/proximitylab

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